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Interview with Harrison Frye, Co-Founder of Acquire.Fi
How Acquire.Fi Is Redefining Success Fees in Web3 Investments
Traditional financing often forces founders to pay huge retainers upfront – only to be left with disappointing results. Acquire.Fi is changing that. With four key verticals – M&A marketplace, secondary deals, a liquid token fund, and tailored founder support – they’ve built a Web3-native platform designed to deliver results on a success-fee basis. How they’re reshaping the way projects grow, exit, and find liquidity?
We asked Harrison Frye, Co-Founder of Acquire Finance, and here is what he told us.
Korath
And so to dive a little bit more into Acquire.Fi, what’s something you’re working on right now that you’re really excited about, or something that people don’t really know about that’s coming? What’s in that space for you guys?
Harrison
At Acquire.Fi we have four main verticals. We have a marketplace for merger and acquisition deals in Web3, helping host deals and link together buyers and sellers. We do the same thing on secondary deals – Web3 secondary deals, mostly in locked tokens, SAFEs and SAFTs. If an investor wants to get out before a certain milestone or liquidity event, they can do so and create liquidity there. We also have a liquid token fund. We help foundations by buying their tokens, providing advisory, and supporting them with marketing. We created a marketing agency that supports our liquid token fund. We also help with market making and trading.
Korath
So you help them develop the token and then take it to market?
Harrison
No, not full go-to-market. We can do some advisory, but that’s not really what we promote.
Korath
So more on the development side then?
Harrison
More on the go-to-market marketing side. Once a project is right before or after IPO, we work with them on advisory, marketing, and also buying tokens through OTC. We can also help with other funding sources – token loans, different call options – really just helping founders with whatever their needs are.
Korath
And at what stage are you helping them?
Harrison
Looking at the ecosystem: Pre-IPO, we help with marketing, go-to-market strategies, and advisory services. With our liquid token fund, we support OTC, along with marketing and advisory. Secondary deals can come at different stages depending on the size of the project, and they also help investors. Finally, on the M&A side, when products reach certain milestones and founders want to sell, we connect them with buyers. We also see a lot of technologies that haven’t yet hit milestones. Founders may be ready to move on, but they’ve built strong tech or platforms. We help list those on our platform and find buyers.
Korath
So if I’m a founder and I’m thinking about going public, or I’ve just gone public, or I’m considering an exit – that’s when I should talk to you.
Harrison
Exactly. Everything’s on our website, with super easy onboarding. It’s success-fee based, so no upfront costs. We don’t believe in retainers. We believe in success. Light onboarding, no big commitments. You can reach us on Telegram, Twitter, LinkedIn, or directly through the forms on our website.
Korath
Traditional financing is a lot more like what you just described.
Harrison
Yes, and we’ve been burned by that – paying retainers, paying lawyers, paying companies that failed. We wanted to eliminate all that. We only work on a success-fee model with light onboarding.
Korath
That’s amazing, because in traditional finance one of the biggest challenges is paying someone upfront and then not knowing if they’ll deliver.
Harrison
Exactly. And while it’s definitely a risk for us – we spend time on every project and conversation – we’ve built good systems to make the process quick and efficient. That way, we can quickly understand the needs and whether we can help. Sometimes we can’t, but onboarding is always quick and easy. We’re constantly iterating and improving, and that’s what allows us to avoid taking retainers or working the old TradFi way.
Korath
That’s amazing. We’re looking forward to seeing more of you in the future.We’ll keep the conversation going!
Harrison
Love what you guys are doing here – hopefully we’ll have one next year!
